Our EarthView program seeks to align with sustainability best practices and calls to action by the UN Environment Programme to strengthen our relationship with nature for the better. We actively support the UN’s 2050 biodiversity mission to live in harmony with nature. As experts in hospitality, we work to embody our core value of Hearts that Serve with not only our guests and associates but our local communities and environments.
At Hersha, we promote biodiversity as an integral part of our sustainability efforts. Our properties support local biodiversity through landscaping with native plants, local wildlife protection practices, and guest and employee communications about eco-friendly best practices. We minimize our impact on local biodiversity through resource efficiency programs and holistic waste management, including packaging, business waste, operational waste, food waste, and wastewater. Our hotels use eco-friendly food service items like non-plastic straws and stirrers to prevent harm to wildlife. Additionally, as a part of our philanthropic efforts, our associates participate in volunteer efforts that protect and promote biodiversity, from community clean-ups to ecological restoration. As we seek to increase the sustainability and eco-friendliness of our business, we continue to evaluate the potential for biodiversity-improving programs and developments. We also take into consideration related reporting frameworks like TNFD.
We know that each habitat we operate in is unique. EarthView actively partners with our hotel teams to design and implement biodiversity-protecting programs specific to each hotel. Some of our hotel initiatives include but are not limited to:
- Sea Turtle Protection Program at the Cadillac Hotel & Beach Club in Miami
- Native Plant Landscaping and Species Identification Program at the Parrot Key Hotel & Villas
- Dune Habitat Conservation and Biodiversity Protection Program at the Sanctuary Beach Resort
- Water-Efficient Native Desert Landscaping at the Ambrose Hotel